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25 September 2019 / Customer Journey

Databook Infographic: The Problem is the Point and the Beginning of the Customer Journey

Databook Infographic: The Problem is the Point and the Beginning of the Customer Journey
Rebecca White

Rebecca White

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Customer Journey

  • Adapting Enterprise Sales in a Brave New World
  • Databook Infographic: Focus on the Problem Before The Buyer Can
  • Enterprise Sales and the Customer Journey
See all 4 posts →
Enterprise Sales and the Customer Journey
Customer Journey

Enterprise Sales and the Customer Journey

The enterprise customer journey is often misunderstood, and the effect on enterprise sales can be massive. In this three-part series, Databook shines a light on the customer journey, its impact on the sales cycle, and how understanding this can help you accelerate complex sales.

  • Rebecca White
    Rebecca White
3 min read
Databook Infographic: Complex Sales Versus Transactional Sales
Enterprise Sales

Databook Infographic: Complex Sales Versus Transactional Sales

Enterprise selling or complex selling requires that you understand the customer problem, use knowledge to help guide the customer's discovery, and leverage earned trust to develop commitment and relationships.

  • Rebecca White
    Rebecca White
1 min read
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Databook Infographic: The Problem is the Point and the Beginning of the Customer Journey
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